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The owners of Speedy Motors which is based in Calgary, have asked you to help them design an e-commerce website and an associated app to process online orders for their ride share services. This app should be able to handle reservations and online bookings, fee processing, and booking cancellations among other things. Speedy Motors' main clientele would be people who reside in the City of Calgary and environments. Speedy's main competitors include Uber (https://www.uber.com/global/en/cities/calgary) and a number of well-established taxi services like Bleizeride (https://bleizeride.com). With regard to its competitors Speedy's owners would like you to develop a social media marketing campaign using Facebook as the main platform. They would also like to have some way of measuring the success of the marketing campaign.
a.) Describe any 3 aspects that would be relevant in a structural analysis of the industry that Speedy is in.
b.) Describe 3 traditional ecommerce marketing channels that could be included in a multi-channel marketing plan and which could be integrated with Speedy's Facebook marketing campaign.
c.) What would be a rational for wanting to include traditional ecommerce marketing channels in their marketing campaign?
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