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Ecommerce at yunnan lucky air

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Reference no: EM133259943

Step 1. Examine the case study, "Ecommerce at Yunnan Lucky Air".

Step 2. Help with the following prompts based on the information in the case study.

Question 1: Describe the challenges Lucky Air faced when collecting fares directly from customers.

Question 2: How did Lucky Air usually sell tickets?

Question 3: Identify the four functions of money.

Answer:

Function 1 -

Function 2 -

Function 3 -

Function 4 -

Question 4: Which of the four functions of money in China's financial system was not efficient?

Question 5: Suppose China started to have a high inflation rate because VAT was increased. What would you recommend to Lucky Air about selling tickets several months in advance?

Question 6: In your opinion, should China's central bank improve the efficiency of the financial system, or is that better left to the free market? Why?

Reference no: EM133259943

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