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Throughout this course, you will analyze the Case Study: East Chestnut Regional Health System (ECRHS).
Assume East Chestnut Regional Health upper management has asked you to analyze its current marketing strategies from both ethical and financial perspectives.
Create a Financial and Ethical Impact Analysis for ECRHS's current health care marketing strategy for upper management, based on the above factors.
Include a summary of each section in your analysis:
Mission and objectives
Organizational structure and culture
Current marketing strategies
Current financial analysis
Competitive advantage
Current value chain
Current target market
External environmental factors
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