Eassy on international business

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Reference no: EM13787308

You are CEO of ABC Washing Machine Company, and you want to market front load washers and dryers in the Czech Republic. Taking into consideration the mean income for this country is around 20,000 USD, how would you market front load washers/dryers? Your response should include:

economic, legal, and political concerns;

product differentiation and alteration strategies;

marketing mix strategies (price, promotion, and place);

explain each of the staffing approaches; and

discuss the advantages and disadvantages of each approach and provide examples of each one.

Your response should be at least two pages in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Reference no: EM13787308

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