Reference no: EM132294162

With the second crash of Boeing 737 - Max leading to more than a hundred people losing lives, Boeing is facing an unprecedented challenge it has never faced before. Several airlines - both foreign and domestic airlines have grounded the 737-Max causing several million-dollar revenues for these airlines. It is likely to cause uncertainty with respect not only to the future sales of the 737 - Max's, but to the Boeing brand. It's crisis time indeed for Boeing. What went wrong and why?

Given these circumstances and based on earlier experiences of other firms dealing with crises such as these - give some examples from the literature and the steps taken by these firms to regain market share and more importantly confidence among buyers), discuss some general and specific strategies which Boeing needs to take to restore confidence and not experience market losses. What should be the role of the U.S. government regulatory authorities in addressing this issue? Why this has national security dimensions besides commercial implications? Explain.