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1) Entrepreneurial education:a. more courses are being offered in entrepreneurshipb. has become extremely popularc. universities are not able to meet the demandd. all of the above2) Which of the following is not a common characteristic of entrepreneurs?a. Desire for responsibilityb. High energy levelc. Preference for moderate riskd. Business plan expertise3) More businesses fail because of ________ than for any other reason.a. poor choice of locationb. incompetent managementc. insufficient capitald. theft by employees4) Earl was a financial consultant who liked to work with his hands, especially in making furniture. He quit his rat race financial job to start a small custom furniture business. After struggling for several years, he closed it and went back to financial services. Earl discovered that there was a big difference between making furniture for himself and running a customer furniture manufacturing business. Tom’s business failed because of:a. an inability to access start-up capitalb. poor financial controlc. his lack of experienced. uncontrolled growth5) The key ingredient-the crucial element-to avoiding the failure of a new business is:a. technical expertise regarding the productb. the business planc. knowing the businessd. differentiating the business and product from the competition6) A knowledge based business economy favors small business because:a. information technology is driving cost of managing and transmitting knowledge lowerb. small businesses are more successfulc. the cost of managing and transmitting knowledge is very lowd. Both A and C7) “Copreneurs” are:a. business magazines targeted towards entrepreneursb. entrepreneurial couples who work together as co-owners of their businessc. personality traits of entrepreneursd. none of the above8) The most important change due to expansion occurs in:a. organizational structureb. personnel assignmentsc. managerial expertised. inventory and financial control procedures9) Customer service, convenience, speed and quality are all examples of:a. learning to manage people effectivelyb. generating more revenuec. setting your business apart from othersd. small businesses10) How is the strategic planning process for small companies different from that for large companies?a. It should be conducted by top management and provided to lower management.b. The process should be informal and not overly structured–”a shirtsleeve approach.”c. The planning horizon should cover at least five years into the future.d. The process should begin with setting objectives and conclude with competitive analysis.16) A partnership agreement sets how the partners will be compensated. Normally,a. both general and limited partners are permitted salaries, but all silent or dormant partnersare compensated only by sharing in the profits.b. partners are not entitled to salaries or wages, but are compensated by a share of the profitsof the business.c. while the agreement establishes payout schedules, it does not spell out what constitutesprofit.d. the general partner’s salary is set at 2 times the salaries of the limited partners.17) Shares the corporation itself owns are called:a. preferred stockb. common stockc. treasury stockd. bonds18) In franchising, the reputation of the franchiser is dependent on:a. the quality of the goods and services providedb. the brand name recognition and appealc. their locations and popularity with the local customerd. the rate of growth and the number of national outlets
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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