Each section should refer to relevant academic theory

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Reference no: EM132166344

You will need to present the following information as part of a 15 minute group presentation.

1. Background information on the company you chose as it relates to their marketing strategy

2. The three personas you have created

3. What evidence you have to support your decision regarding these personas

4. How would you advise that your company target these personas?

Each section should refer to relevant academic theory and models that apply to your situation.

Reference no: EM132166344

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