E-marketing strategies

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E-Marketing Strategies

President Learner needs your help in grasping the e-marketing approach. He has e-mailed a request for three distinctions between the traditional marketing methods of his company and the online techniques of the e-business it is merging with.

Explain the following to President Learner:

What are a couple of differences in MedEd versus CHC, in any of the stages of the e-marketing program strategy process used in this course, as the case begins? The e-marketing program strategy process has the following stages:

Mission

Critical Analysis/SWOT

Target Market Sought

Value Proposition(s)/University Brand Image(s) Desired

Marketing Mix Specifics that Support Value Proposition(s)/University Brand Image(s) Desired

What are external marketing environment factors that differentiate the two schools?

How are the target market customer characteristics and consumption behaviors different?

Reference no: EM133072998

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