E-marketing plan the e-marketing planning process

Assignment Help Marketing Management
Reference no: EM131250486

Web Assignment

E-Marketing Plan The e-marketing planning process suggests that information technologies will assist marketers in building revenues and market share or lowering costs. The ultimate goal is to achieve competitive advantage in spite of the fact that the landscape of the Internet is constantly changing. The e-marketing plan can be viewed as a portion of the business plan for a new entrepreneurial venture.

The creation of an e-marketing plan can be viewed on page 62 of your textbook.

During this course, you will use the Online Library to compile a portion of this plan including company background (Unit II), situation analysis and e-marketing strategy planning (Unit IV), and objectives and e-marketing strategies (Unit VI).

Additionally, you will compile a PowerPoint presentation of your e-marketing plan (Unit VIII). For the Unit VI Web Assignment, you are asked to compile objectives as well as the e-marketing strategies (refer to pages 65-67 in your textbook). This includes a detailed look at product, pricing, distribution, and marketing communication strategies with respect to the use of theInternet.

Your paper should be a minimum of THREE pages in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines.

Course Textbook Strauss, J., & Frost, R. (2014). E-marketing (7th ed.). New York, NY: Routledge.

Reference no: EM131250486

Questions Cloud

How well has offshoring been received or accepted and why : What is offshoring? How were the stakeholders affected? What initiated the change? How well has it been received or accepted, and why?
How are sports becoming more global : 1. Why are we spending so much time, effort, and money on globalization of sport? 2. How are sports becoming more global? What are sport leaders doing to globalize? 3. What are the benefits and drawbacks of globalization?
Descriptions of key digital measurement concepts : Best practices for collecting actionable data. Descriptions of key digital measurement concepts, terminology and analysis techniques. Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance.
Discuss chaos in health care systems today : Discuss chaos in health care systems today. In addition, discuss the role of insurance and billing, HMOs, varying drug costs across borders, availability of doctors and nurses, and hospital management complexities.
E-marketing plan the e-marketing planning process : E-Marketing Plan The e-marketing planning process suggests that information technologies will assist marketers in building revenues and market share or lowering costs. The ultimate goal is to achieve competitive advantage in spite of the fact that..
Analyzes the documentary robert reich : This assignment analyzes the documentary Robert Reich: Inequality for All.  Similar to Libby Copeland's "Shooting from the Hip, with a Smile to Boot," take apart this documentary and explore why it works or doesn't work
What is the unions duty of fair representation : What is the union's Duty of Fair Representation? What does this mean in the context of grievances in the workplace? What is bad faith? How is it different?
Develop a meeting agenda for an upcoming meeting : Of the roles listed on pages 211-213, which role or roles do you typically assume in groups, teams, and meetings? Identify two task and two social roles you usually do not assume. Why don't you assume these roles?
Class is project managemnent : How does earned value give a clearer picture of the project schedule and cost status than a simple plan versus actual system?

Reviews

Write a Review

Marketing Management Questions & Answers

  Find the value and utility afforded by philip kotlers

valuate the value and utility afforded by Philip Kotler's Segment-by-Segment Invasion Plan as a tool for mapping current and future market segment pursuits. Provide support for your rationale

  Analysis of the company value proposition market position

the end result of this course is developing a strategy audit. in this module you will outline and draft a preliminary

  Define the key success factors in the chosen industry

Explain your chosen healthcare organization and describe its mission, goals, and current products or services. Describe an existing issue with one of the products or services offered by the healthcare organization.

  Marketing / business proposal in report format

Marketing / business proposal in report format

  What is the executional style used in each ad

The goal of this assignment is to look at how advertising can be used to create different positions for products in the same product category. What is the executional style used in each ad

  Discuss factors about the corporate culture that were at

write a one to two 1-2 page paper in which youdiscuss factors about the corporate culture that were at play and suggest

  Transmission line resistance

The transmission line resistance is 0.34 Ω/cable, and the power of the generator is 284 kW. If Vt = 110 kV, what are (a) the voltage decrease ΔV along the transmission line and (b) the rate Pd at which energy is dissipated in the line as thermal e..

  Explain about the marketing mix- pricing strategies

Explain about The Marketing Mix- Pricing Strategies and Describe the PRICING STRATEGIES and TACTICS of your chosen organization using the proper marketing terminology

  Briefly describe your favorite marketing campaign

Word of mouth advertising finds ways to engage consumers so they choose to talk with others about a product, service, or brand. Name a product. As the marketing director for that product, describe what you will do to help stimulate positive word o..

  How the concept of tqm includes continuous improvement

Explain how the concept of TQM includes continuous improvement, empowerment, and quality function deployment. Use relevant, real-life examples to illustrate your points

  What are differences in long and short term care facilities

There are a variety of different types of nonhospital clinic and care facilities. Your hospital system is deciding to expand operations by adding a nonhospital clinic or care facility. What are the differences in long- and short-term care facilitie..

  Possible sources for determining the population growth

What are some possible sources for determining the population growth and health risk factors for the areas in which many of the nurses find employment?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd