E-mail marketing from spam to customer engagement

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Reference no: EM131688768

This week, we will take a closer look at the various levels of permission involved in e-mail marketing and the evolution of e-mail marketing from spam to customer engagement. Complete the following assignment: Please read the Sun Sentinel article titled Hollywood Firm Accused of Obamacare Spam (Links to an external site.)Links to an external site. and answer the following questions: What is meant by permission marketing? The firm described in the article is accused of using deceptive practices to entice consumers to purchase insurance. Have you received emails like these? What actions, if any, have you taken to limit the permissions of the sender? Why or why not? In your chapter reading, you learned about the CAN-SPAM law. From your perspective, is the CAN-SPAM law working? Why or why not?

Reference no: EM131688768

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