Reference no: EM133104524

Scenario

You are a technology entrepreneur who wants to set up an e-commerce website. The choice of products is up to you but they must be physical products i.e. items that are dispatched through the post. This means that your site cannot offer virtual goods such as digital music or downloadable games but you can sell these as physical media e.g. cd, games cartridges.

Propose an e-commerce implementation that discusses the following:

1. The legal, security and technical issues that must be resolved in order for you to conduct e-commerce operations. What do you propose to implement and why?

2. The intended audience for your e-commerce products and how the e-commerce implementation intends to use various media channels and technologies to communicate with the intended audience and maintain an ongoing relationship.

3. The benefits of adopting an e-commerce approach as opposed to a traditional ‘bricks and mortar' store.

4. In order to address usability issues around your eventual implementation, develop a paper prototype (a widely used method in the user-centered design process) of your proposed site i.e. create mockups of various parts of your site on paper. Include images of your mockups in your submission, explaining how the literature on usability has informed your designs. Test these designs using established usability testing methods and discuss changes you have made as a result of these tests.