Reference no: EM132929773

Assume a role of an e-commerce consultant. Your client is a local pet store. The mission of the business is to "enrich the lives of pets and their families". The store is planning to start selling its beds for pets through its website and social media marketing. They are targeting mostly female customers in the US, 45 - 60 years old, who have an interest in pets.

Outline your client's e-commerce / digital marketing plan by answering the questions below:

QUESTION 1: Which two social media platforms (channels) would you recommend to your client? Why? Support your recommendations with research.

QUESTION 2: Keeping in mind your answer to the previous question, provide recommendations for your client's content social media content strategy.

QUESTION 3: Assume that your client has advertised their products through Google Ads during the last thirty days. You now want to gain more insights into the client's campaign.

a. What are the most important metrics that are normally used to assess the historical effectiveness of various ads and keywords used in advertising campaigns? Which three of these metrics would you recommend to your client?

b. How would you choose the best landing pages that have been used in your client's campaign? What metrics/tools would you use to choose the best landing page?