E-cigarette makers’ ads echo tobacco’s heyday

Reference no: EM13264290

Analysis of this article : E-Cigarette Makers’ Ads Echo Tobacco’s Heyday

1. Analyze which macro-environmental factors paved the path for thi kind of a product. Why/How?

2. On what basis (or bases) has the market being segmented? What is the value proposition being offered? Who is the target market?

3. Describe the consumer purchase process for such a product.

4. What are some of the major factors that influence purchase/consumption of such a product?

5. Are there any ethical issues involved in the marketing of such a product? Explain/justify.

Reference no: EM13264290

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E-cigarette makers’ ads echo tobacco’s heyday : Analyze which macro-environmental factors paved the path for thi kind of a product. Why/How? On what basis (or bases) has the market being segmented? What is the value proposition being offered? Who is the target market?Describe the consumer purchase..

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