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E-businesss market leadership

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Reference no: EM13679863

Develop a PowerPoint presentation of 8-11 slides for a proposal, including 200-250 words of speaker notes per slide, covering the following:

  1. The proposal should begin with a brief explanation of each separate technique (1-2 slides).
  2. Present your evaluation of each technique's strategic contribution to the e-business's market leadership (3-4 slides). The specific techniques that you should evaluate in your plan include the following:

o personalized customer interaction

o customer relationship management (CRM)

o customer experience management (CEM)

o interactive relationship marketing

o mass customization

o customerization

  1. Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business's CRM and relationship marketing objectives.

Use the presentation notes section to describe concept applications in detail.

Reference no: EM13679863

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