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Assignment:
This case study assignment will reinforce concepts related to market segments, targeting, and positioning. In addition to these strategic components, the case will bring pricing strategy into the strategic planning process.
Clean Edge Razor is a 'wet shave' company that sells nondisposable razors (i.e., consumers buy replacement razors), very much like Gillette Fusion blades. Refer to the instructions in the Syllabus & Course Info section in order to access and read this case on the Harvard Business Publishing website.
Review the case and respond to the following questions:
What is the difference between direct variable costs and variable costs.
Describe the competition, and how they are addressing this target market. Analyze the marketing mix variables.
Consumer Buying Behavior
for this assignment you will choose a company with which you are familiar. you are encouraged to choose a company for
Discuss what the company can do to grow sales in those segments. It is possible, as discussed in the milkshake example, that you need to suggest
costs break-even financial planning and budgetingthis week we will focus on the financial information for your business
Choose a product that you would like to create and introduce for sale - it can be pretty crazy so have some fun here if you'd like.
State your opinion on how well social media clearly portrayed the positioning statement.
A business uses a differentiated marketing strategy when it targets more than one market segment for its product. The book provides two examples of this.
Define what sustainability means to you as a team. With more companies getting involved in this initiative do you feel "green" and/or eco-friendly products can still be a point of differentiation for companies
What are different project feasibility factors
Develop your Customer Satisfaction and Product Guarantee Plan for the product that you selected in Unit 1.
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