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In today's dynamic environment, leaders must find ways in which to connect to their diverse followers in an effort to move the team towards organizational goals. In these papers you will explore and present solutions to solve several of today's pressing leadership challenges while you connect your research and personal experience. Each area is an important piece of a leader's role. For each, explain the role it plays in the larger organization and leader/follower relationship.
How do values impact a leaders' decision making? How does it impact stakeholders? Be specific and include the impact on three different stakeholders and why?
What are some ways I can demonstrate to a bank that my lemonade company is a socially-conscience organization and will be involved with local social endeavors.
Explain Elements of the Marketing Mix and Marketing Strategy and Include a detailed overview of each element of the marketing mix
An advertising campaign consists of a series of advertisements placed in media over time. While ads may be placed in different media, all will have the same look, feel, and message. Think about one of the following products:
What primary research methods are appropriate to find out about the needs of computer users. What are the advantages and disadvantages of each?
What is the size of your target market? What resources do you believe would be required to implement your plan? How will you reach your plan?
Explain the alignment of the marketing plan with the organization's strategic plan and business goals, and describe major elements of a marketing strategy.
Create a new positioning statement for your product, and provide justification for your new positioning strategy. How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage
Y/601/1259-Marketing Planning -Pearson BTEC Levels 4 and 5 Higher Nationals in Business-Review changing perspectives in marketing planning.
Develop a digital marketing campaign for a selected product or brand - produce a detailed digital marketing campaign for a new or existing product or brand
Why are brand names so important in marketing? Provide examples of good and poor branding. Explain these selections. (Google "good and poor brand names" for help on these questions and be sure to cite the sources you use.)
Compare and contrast consumer market segmentation and business market segmentation.- How do marketers use local marketing and individual marketing? Do these terms mean the same thing?
Does direct marketing help with relationship marketing? How does direct marketing supply an organization's integrated marketing communications plan?
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