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1. Describe the value added of personal selling in a sales management and explain the following (i) salespeople provide information and advice (ii) salespeople save time and simplify buying (iii) salespeople build relationship.
2. Explain the personal selling process below (i) Generate and qualify leads (ii) preappraoach and use of CRM systems (iii) sales presentation and overcoming reservations (iv) closing the sales (v) follow -up ( noting the following : relability, responsiveness , assurance , empathy and tangibles )
3. Explain the following duties performed by the salesperson (i) order getting (ii) order taking (iii) sales support (iv) combination duties.
Define “code of business conduct”. Discuss businesses should concern themselves with developing a code of business conduct? If so, what variables should be included? If not, how would the business ensure that their employees were following ethical bu..
Did Morton-Thiokol use a Stockholder or a Stakeholder model when they made the decision?
How much say, involvement, oversight etc. should government have in creating and enforcing safety laws and various regulations over businesses? How much responsibility should fall on businesses to make their own standards and policies to be good stew..
Write 2 pages about OM. Define, give examples and definitions of operations management?
What role a marketing film, television and music to children should play? What role the Internet plays in the issues that must be considered in marketing mediated entertainment to children.
Sunkist Growers Inc. brought Nabisco to court, claiming that under the companies' mutually agreed-on license agreement,
Use your favorite web browser and find "Inside the Meltdown." It's a PBS Frontline video that runs several minutes short of an hour.
What was driving the business decisions? How would you describe the culture of BP?
Assume that annual demand for a part is 40,000 units, ordering cost. Using a price-break inventory model which of subsequent is optimal order quantity.
Fine Art Corp. sent a written offer to buy 10,000 pencils for a total of $10,000 from Faber Pencil Co. Both parties are merchants. Faber can accept the offer by: Promising to ship the pencils. Promptly shipping the pencils.
Finally, pay particular attention to the role of communications in the response. Nearly every response effort is hampered in some way by communication problems.
Connect the news story you present with the need for ethics and social responsibility in strategic planning.
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