Duties and responsibilities of chief marketing officers

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Reference no: EM132123834

1. Summarize the history of advertising in the 19th century. Be sure to name at least three major concepts or techniques that emerged during this time that became foundational for advertising today.

2. Discuss the elements of the Porter 5 Forces competitive analysis. Why is this analysis important? What is the benefit of using this model?

3. Marketing is becoming much more technical, as are the duties and responsibilities of chief marketing officers (CMOs). Give four examples of increasing technical aspects of marketing.

Reference no: EM132123834

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