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During this class you have examined the service or product of a company and addressed market segmentation, the micro and macro-environments, pricing strategies, and the important role customers play in the success or failure of a provided product.
Thinking about the company and service or product you have explored during this class, suppose that you are now a competitor of that company. You are liable for promoting a product that is in direct competition with the product or service you have been exploring.
Prepare a marketing plan for your new company's service or product.
The plan should be shown of how your company's market share will increase and include the following:
Explain Marketing Plan for a New Product and The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service
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