Due to overwhelming glut of information found on internet

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Reference no: EM132196527

1. Due to the overwhelming glut of information found on the Internet, the consumer decision-making process has become

A. more complicated.

B. less time consuming.

C. easier than before.

D. more fun.

2. Which of the following is an example of the concentration targeting strategy?

A. A cruise line that advertises to families and singles

B. A retailer that sells gadgets for left-handed people only

C. A tailor who individualizes each suit for each customer

D. A toy manufacturer that makes some toys for children and some for adults

3. _______ entails modifying an existing brand, directing it to a new market segment, emphasizing new product uses and benefits, or altering a brand's image.

A. Expansion

B. Repositioning

C. Line extension

D. Diversification

4. Regarding the earnings of Americans with four-year college degrees, statistics from the Economic Policy Institute reveal that they earn

A. 50 percent more than those without a degree.

B. about the same as those without a degree.

C. three times as much as those without a degree.

D. twice as much as those without a degree.

Reference no: EM132196527

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