Ducati versus Harley-Davidson Case Study

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Reference no: EM132411216

Read the Ducati versus Harley-Davidson Case Study in the Jelassi et all text (pg. 389).

In a 1,250 word essay, respond to the following questions:

1. Compare and contrast Ducati's e-commerce strategies with those of Harley-Davidson. Where did the companies use similar strategies and where were the strategies different? What were the differences in the typical customers of Ducati versus Harley-Davidson and how did these differences impact the major decisions in their respective e-commerce strategies?

2. How did these companies attempt to align their internal processes with their e-commerce strategies?

3. This case was written in 2003. What kinds of e-commerce strategies do believe might be appropriate in the present day in light of the evolution of e-commerce platforms?

Business Case Analysis

This assignment focuses upon channel conflict as described in your readings. Select a business or industry that has experienced the phenomena of channel conflict as a result of new e-commerce initiatives. Do some web research to learn about common strategies and other suggestions for managing such conflict. (Examples often involve a conflict between existing bricks and mortar retailers and their associated e-commerce divisions). Pick an example and analyze the channel conflict from the perspective of the various analytical tools described in Chapter 9. Using the channel conflict matrix in Exhibit 9.6, where do you see the firm in question in relation to the channel conflict matrix. Do you believe that they perceived their channel conflict in the same way that you are proposing in your response? Are new ethical or social responsibilities issues at play? Critique their response to this channel conflict; do you think they developed an optimal solution? If not, what recommendations would you offer for a better solution to this channel conflict? (750 word essay)

Attachment:- E-BUSINESS.rar

Reference no: EM132411216

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