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Ducati versus harley-davidson

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Reference no: EM133062060

Read the Ducati versus Harley-Davidson Case Study.

Compare and contrast Ducati's e-commerce strategies with those of Harley-Davidson. Where did the companies use similar strategies and where were the strategies different? What were the differences in the typical customers of Ducati versus Harley-Davidson and how did these differences impact the major decisions in their respective e-commerce strategies?

How did these companies attempt to align their internal processes with their e-commerce strategies?

Reference no: EM133062060

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