Dual modes of social cognitive processing

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Reference no: EM1349878

Understanding the dual modes of social cognitive processing requires a thorough understanding of the current literature. Many fields outside of social psychology also apply research methods designed to study dual modes of social cognitive processing, such as when marketing research examines the impact of subliminal message priming on consumer behavior. It is interesting to see how these social cognitive processes appear every day.

Explain two differences between the dual modes of social cognitive processing.

Explain when conscious/controlled social cognitive processing is more likely to occur than unconscious/automatic social cognitive processing.

Using the current articles and literatures:

Select an article that measures a conscious or an unconscious social cognitive process within a work environment (e.g., health, legal, education, public administration, marketing, organizational).

Summarize the article and explain which of the two social cognitive processes (conscious, unconscious) is demonstrated in the article and how. Include a description of how the social cognitive process was studied and the results of this research.

Support your answer with specific references to all resources used in its preparation.

Reference no: EM1349878

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