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Question 1.
Although major appliances, like washers and dryers, are usually considered homogeneous shopping products, the high-efficiency front-loaders that boast many more features than standard machines are gaining in popularity. Do you think high-efficiency technology is enough to make washers and dryers heterogeneous shopping products? Explain.
Question 2.
A local civic organization has asked you to give a luncheon presentation about planned obsolescence. Rather than pursuing a negative approach by talking about how businesses exploit customers through planned obsolescence, you have decided to talk about the benefits of producing products that do not last forever. Prepare a one-page outline of your presentation.
Explain your product and the culture of your target market. Discuss whether factual or emotional appeals are more effective to the different segments.
why do services pose unique challenges to marketers? how important are customer expectations in regard to managing and
In this Assignment, you are going to evaluate a specific business process based on criteria detailed below. If you already have selected a business process, continue using that and skip to the next paragraph. Establishing Baselines and Assessing Su..
Explain Medicines Sans Frontières and Explain how the use of social media has enhanced non-profit marketing strategy so that organisations
Determine how favorite brand has gained market share and popularity in terms of its brand recognition, brand strategy, and product positioning.
How does customer service affect the marketing concept, a firm's market orientation, and/or customer relationship management.
What are some of the advantages and disadvantages of using a celebrity spokesperson to promote a good or service? Present your findings to the class
Provide a brief summary of the facts and discuss the standards that were used in determining that a breach had occurred. Also discuss whether you agree or disagree with the findings
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items.
What type of pricing strategy is Apple using in India? What other types of pricing strategies might you recommend Apple take given these circumstances
Consider how you would proceed when marketing a product or service and compare/contrast why certain strategies would be best for the target market.
Regarding the topic of intermediaries ... would it be possible for a manufacturer to bypass all possible intermediaries and sell successfully to the end-user?
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