Driving sustainable innovation by embracing tensions

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Reference no: EM132836991

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DARA O'ROURKE ROBERT STRAND QUESTIONS:

Patagonia: Driving Sustainable Innovation by Embracing Tensions

How would you describe Patagonia's supply chain and innovation strategy? What are the pros and cons of such a strategy?

What are the tensions for Patagonia around Durable Water Repellent (DWR) and who are the stakeholders associated with each of these tensions?

Is Patagonia's search for a drop-in DWR substitute an impediment to disruptive innovation?

Is Patagonia's focus on quality, in this case water repellency, constraining its ability to rethink its products? Should Patagonia change its quality/durability standards for different product lines (Su, Alpine vs. Board Shorts)?

What will really change the textile industry to adopt more sustainable solutions? What influence do brands have over global supply chain's? What role do consumers have? How can a relatively small company like Patagonia move massive companies like DuPont/Chemours? How can it move the entire ecosystem away from environmentally damaging practices?

In what instances have Patagonia attempted to transform its supply chain and the broader industry but did not succeed? Why do you think the company failed?

Reference no: EM132836991

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