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A soft drink company has recently merged with a snack foods company to form a larger organization that intends to pursue international export opportunities. The organization is in the process of lay-offs to remove redundancies, especially at the management level. The soft drink company has had previous success in exporting its specialty product to five foreign countries, but the snack food company has no previous exporting experience. Senior management in the organization is eager to pursue this new strategic direction of exporting all of its products as soon as possible, as it was the driving motivator for the merger. Is this organization internally ready to begin exporting all of its products within the next fiscal year?
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