Driver controls on the left side

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Until a few years ago, U.S. cars exported to Japan had the driver controls on the left side (as in the United States). The Japanese (like the British), however, drive on the left side of the road, so Japanese cars sold in Japan have the driver controls on the right side. Sup-pose the Japanese tried to sell their cars in the United States with the driver controls on the right side. What impact would this likely have on their sales in this country? Do you think the unwillingness of U.S. carmakers to put the driver controls on the “correct” side for exports to Japan had any effect on their sales of cars in that country?

Reference no: EM13978329

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