Drawing on the strategic corporate governance frameworks

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Reference no: EM133828983 , Length: word count:1500

Strategy and Leadership in Tourism and Hospitality

Assessment - Strategy Proposal

Task
Individually, you are required to prepare a 1500-word strategy proposal based on the assessment instructions

Assessment Description
The purpose of this individual assessment is to give students an opportunity to demonstrate their skills in critical leadership, problem-solving and reflective learning relating to the tourism and hospitality industry by adopting the most appropriate contemporary leadership practices for the tourism and hospitality industries.

Assessment Instructions
Presume that you have been recently tasked to develop Australia's next national long-term tourism and hospitality strategy, with the primary focus on tackling the contemporary issue of sustainable development with the consideration of workforce and climate change. More specifically, your proposal must include the following session:

The analysis of the current strategic and leadership issues related to human resources and environmental pressure that the Australian hospitality and tourism industry faces due to labour shortage, skill gaps, burnout and climate changes. Complete your assignment now!

Evaluation of innovative business strategies that tourism and hospitality providers worldwide are deploying to solve these issues for the sustainable development of tourism and employment.

Appraisal of the critical sustainability indicators the Australian tourism and hospitality industry must focus on for sustainable hospitality and tourism development in consideration of workforce and environment.

A strategy outline by creating a new vision, mission, and long-term strategic goals drawing on the strategic corporate governance frameworks and how destination management organisations should be managed and controlled moving forward.

The assessment tasks in this subject require you to demonstrate your learning, and while the use of generative artificial intelligence is not prohibited at Kaplan Business School, it is important to understand that information generated by GenAI tools, such as ChatGPT, Copilot, and DALL-E, may be unreliable, inaccurate, and incorrect.

Therefore, you must ensure you use these tools cautiously and only as an aiding tool to help you find relevant sources of information or form an understanding of a concept or theory. In doing so, you must acknowledge GenAI use via appropriate in-text citation and referencing.

Assessment Submission
This file must be submitted as a ‘Word' document to avoid any technical issues that may occur from an incorrect file format upload. Uploaded files with a virus will not be considered a legitimate submission. MyKBS will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the problem and a screenshot of the MyKBS error message.

Reference no: EM133828983

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