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1. What are some benefits and drawbacks of using celebrity testimonials in advertising? Identify an ad that uses a celebrity's endorsement effectively, and explain why.
2. The unit lesson explains five international marketing philosophies. Which orientation mostly applies to Maytag’s washers and dryers? Explain why.
Your journal entry must be at least 200 words. No references or citations are necessary.
3 Based on hong kong connects to the world longest natural gas pipeline, huge resources were used in this project,discuss the processes in the resource planning.
The national coffee store Farbucks needs to decide in August how many holiday insulated coffee mugs to order. Because the mugs are dated, those that are unsold by January 15 are considered a loss. These premium mugs sell for $23.95, and cost $6.75 ea..
Effective teams have members who believe in the team's capabilities and are committed to a common plan and purpose,
Examine the ways in which selection of a framework can affect the success or failure of the supply chain program.
Consider the different uses of free cash flow to a firm. Which use is the most optimal? Does the cost of capital matter in your decision?
What training will help bridge the gap between the standards of performance needed and the actual performance?
Describe the four elements of transformational leadership and distinguish this theory from transactional and charismatic leadership. Identify and explain the elements of transformational leadership. What might be some other deterrents to ethical beha..
How is supply chain power associated with the purchasing function?
Is the concept of a value chain intrinsic to all businesses and if not, why not? How does a Value Chain assist in creating competitive advantage? Can competitive advantage be achieved without a value chain?
Propose a new approach that could be used by Alliance by using the purchase information that can be obtained on individual customers.
It has been argued that traditional approaches to strategic planning (as represented in figure 6.1) are good systems for exercising control but are not much good for developing strategy, especially for organizations that are facing radical changes in..
Describe the business model of Amazon.com as of the end of the case. Which of its competitors does Bezos need to pay most attention to?
Why do you think that strategies are so difficult to implement? What do you think the keys are to making sure that strategy is turned into action?
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