Draw up list of elements of the marketing communications mix

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Case Study - Cioccolato Australia: the ultimate chocolate experence  

Questions -

1. Draw up a list of elements of the marketing communications mix. Which ones of these are being employed by Cioccolato?

2. The most dynamic area of marketing communications is digital marketing communications; however, traditional media hasn't gone away yet. In your opinion, should Cioccolato's integrated marketing communication activities focus on digital media only, traditional media only, or a combination of the two? Why?

3. With respect to the use of social media marketing, do you think Cioccolato should have a presence on additional social media platforms? Why?

Note - Words for one question should be more than 600.

Attachment:- Case Study.rar

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This paper includes list of elements of the marketing communications mix being employed by Cioccolato. The most dynamic area of marketing communications is digital marketing communications and what should Cioccolato needs to integrated marketing communication activities focus on digital media only, traditional media only, or a combination of the two and how Cioccolato should have a presence on additional social media platforms are also discussed in this paper.

Reference no: EM132137436

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Need it to be in a professional format using various theories and models. Words for one question should be more than 600 and 15 Academic references – APA Style. Please Use Various Theories and Models.

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