Reference no: EM133383032

Question: Students will create a fashion publication. The publication may be a traditional print magazine, a website or a newsletter.Students will also create social media content to draw traffic to the fashion publication: Instagram posts, tik tok video, SMS, etc. As a group,students will decide the scope and target audience of the publication, outline editorial content and layout. Individually, students will generate content for the publication including featured articles/interviews, editorial imagery and social media advertising.

PART 1:Goal: Stablish the strategic planning and visual identity for your platformMethodology: Review samples of students' slide decks (process books) on the Project Introduction above. Note that the process books are including the entire project, and you are only completing Part 1 forclass 13. You will add to it later.

Requirements: Include in Part 1:- mission of your Fashion News Platform- Target Audience- Personas. What are their interests?- Existing competitors- SWOT analysis- Perceptual map- How do you create revenue to maintain your News Platform running?- How do you acquire followers and subscribers among your target audience (people that hadnever heard of your platform)?- How do you maintain engagement with those that became followers on Social media? Whichsocial media platforms do you use? Which personas follow your platform on each social media?- What do you offer (free content or ads) weekly to your followers on social media? How do youdrive traffic from social media to your content (website or sales of print issues)?- What content is only available to subscribers?- What is the visual identity of the publication? colors, fonts, logo, mock up of the website, logo forsocial media.File Format:Slide deck PDF or Canva link. All information should be in WRITTING. This submission does notinclude narration