User Account

All Pages

Draw regarding the demographics of sfg customers

Assignment Help Marketing Management
Reference no: EM132721006

Survey respondents (n=405): 264 males and 141 females
Of recent customers, there were 253 SFG respondents and 152 Jose Southwestern respondents
Of SFG respondents (n=253) - Males 176; Females 77
Among the 253 SFG customers, the median (in lieu of mean) distance traveled was 1-5 miles. Frequencies were as follows: less than 1 mile - 86; 1-5 miles -76; and more than 5 miles - 91.
Respondents who saw a SFG ad in the past 6 months - 33%
Correlation (n=405) between fun and satisfaction is .21

Additional calculations:

1.12. + .67 (Satisfaction of SFG customers) = Likelihood of SFG customers to return
Regression equation above is significant at p<.01
R square is .63

Question 1: What conclusions can you draw regarding the demographics of SFG customers based on gender and distance traveled?

Question 2: In general, do you think Santa Fe's ads have generated restaurant traffic? Any potential problem(s) you can cite with the data on advertising?

Question 3: What conclusions can you draw regarding the relationship between likelihood to return and satisfaction with Santa Fe Grill given the R-square?

Question 4: Speculate on two reasons why SFG customers return to the restaurant due to their satisfaction? Discuss

Reference no: EM132721006

Questions Cloud

Why do consumers use the product : Who are the consumers that are using the product, brand, or category? What differentiates them from non-consumers? How can they be grouped?
Managing chronic disease in the primary care setting : Discuss the impact of chronic disease on health care as a whole.
Which customer market segments are being targeted : Which customer market segments are being targeted? which groups do you believe offers the most capacity for growth and profit, and why?
Caring for patients with chronic illness : You will create an age appropriate, evidence based plan of care for a client that might present to a primary care setting with a chronic disease or diseases
Draw regarding the demographics of sfg customers : What conclusions can you draw regarding the relationship between likelihood to return and satisfaction with Santa Fe Grill given the R-square?
Prepare the journal entry for the payment of the payroll : Assuming that the wages for the week ended March 22 were paid on March 24, prepare the journal entry for the payment of the payroll
How ice factory can implement three of the tactics : Ice Factory, a sno-cone stand, opened on the perimeter. How Ice Factory can implement three of those tactics to arrive at a final price for customers.
Benchmarking compares services : Discuss how the nurse manager might use benchmarking to compare the unit with other departments in terms of productivity, budgeting, educational activities,
Epidemiological issues : What epidemiological issues did you find in your community? What differentiates these as epidemiological issues vs. individual issues?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd