User Account

All Pages

Draw conclusions about the material you have presented

Assignment Help Marketing Management
Reference no: EM131528224

Assignment: Marketing of the Acquisition by EDUS

In this assignment, you will research information related to the marketing and promotion of the acquisition by EDUS and provide an assessment. Review the EDUS case and consider the following:

Topics for Research and Analysis

Promotional Goals: Identify specific objectives related to the promotion of EDUS's acquisition of the institution. In addition, identify specific objectives related to informing potential students of new capabilities and offerings resulting from the acquisition. (Promotional goals vary. Some organizations need to create awareness of their product's benefits compared to competitors. Other promotional goals may involve communicating new uses for an item, or informing customers or lower prices.)

Business Environment: Identify cultural and legal factors that might influence promotional decisions - both in announcing the acquisition within the region and recruiting new students to the institution. (In some countries, certain information is required in television commercials selling products aimed at children.)

Media Plan: Analyze media availability to determine cost-efficient methods of communicating with potential students within the country and within the geographic region. (While television, radio, newspapers, magazines, and the Internet may be common in industrialized countries, developing economies may require other different media. In some countries, advertising messages are broadcast through large speakers mounted on moving trucks.)

Promotional Strategy: Compare the benefits of push-and-pull promotions for acquiring new students at the institution. Devise a promotional strategy that will help EDUS expand the student body and also inform potential students of increased capability of the institution resulting from this acquisition.

Economic, Cultural, and Political-Legal Environment: Investigate the economic, cultural, and political-legal environment that might affect promotional messages and media relevant to this acquisition.

Recommended Actions: Recommend EDUS actions related to promotional goals, needed adaptations due to cultural or legal factors, and a media plan. Provide evidence to support your recommendations.

Conclusions: Draw conclusions about the material you have presented. The opinions or judgments you present should be supported by your research.

Submit a PowerPoint presentation (approximately 10 slides) providing your analysis and research findings on the topics indicated. You are expected to include statistical data when possible, including tables, graphs, and other visuals that support and enhance your study. Most importantly, all written assignments and responses should follow APA rules for attributing sources.

Reference no: EM131528224

Questions Cloud

Discuss the ways of financing their expansion : Assume Susie Levitt and Katie Shea of City Slips plan on expanding their business to accommodate more product lines.
How is diversity defined in the organization : In what ways or situations might multiculturalism and diversity impact health care delivery or patient outcomes?
Real-world application of saturation marketing : Find a real-world application of Saturation Marketing (you can analyze examples you find online or in your real-world experience).
Create a presentation of your mobilization plan : Identify the major stakeholders within the health care system that would be affected by the mobilization plan.
Draw conclusions about the material you have presented : Draw conclusions about the material you have presented. The opinions or judgments you present should be supported by your research.
Legal rights and responsibilities of tenant and landlord : Explore the legal rights and responsibilities of the tenant and the landlord. Decide whether or not the landlord and / or the tenant had a legal duty.
Compute langely debt ratio and its return on assets : Lisa Langely is a young entrepreneur who operates Langely Music Services, offering singing lessons and instruction on musical instruments.
Test of general management potential : The role of geographic (country) manager is often considered the acid test of general management potential and a necessary qualification
Current or previous workplace : How does Discipline 3 apply to your current or previous workplace?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd