Draw a schema that represents consumer knowledge

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Reference no: EM13733549

Interview five consumers and ask them what are the first five words that come into their minds when they hear the following brands listed below. Use the results to draw a schema that represents consumer knowledge of each brand.

• Wall Street Journal

• Gatorade

• Sears

• Hershey's

• Taco Bell

Are any of the brands listed in above a category exemplar or prototype? Are any involved in nostalgic rumination? Explain.

Reference no: EM13733549

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