Dramatic consumer incentive program

Reference no: EM13264240

Ford executives announced that the company would extend its most dramatic consumer incentive program in the company's long history-- the Ford Drive America Program. The program provides consumers with either cash back or zero percent financing for new Ford vehicles. As the maangers of a Ford/Lincoln/Mercury franchise, how would you expect this program to impact your firm's bottom line? Explain.

Reference no: EM13264240

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