Explain principles of marketing and marketing mix Describe statistical methods and techniques to evaluate marketing opportunities, including forecasting techniques. Comments: Learner Declaration:I declare that I have been assessed in this unit, and I have been advised of my result. I also am aware of my appeal rights. Name: _____________________ Signature: _____________________ Date: ____/_____/_____ Assessor:I declare that I have conducted a fair, valid, reliable and flexible assessment with this learner, and I have provided appropriate feedback Name: _____________________ Signature: _____________________ Date: ____/_____/_____

Estimate resource requirements for changed operations Determine and communicate viability of making changes to current operations to key stakeholders Document newly identified marketing opportunities and required changes Performance Evidence C/NYC Comments Identify and evaluate marketing opportunities to determine whether they can meet organisational objectives Document how current business operations need to be modified, and list resources required, to take advantage of newly identified and evaluated opportunities Knowledge Evidence C/NYC Comments Describe organisational marketing plan, structure, products and services

Assessment 2 – Assessment Evidence Checklist & Record * Learners and assessor should refer to the assessment evidence checklist & record as below: Assessment Task 2 Assessment Evidence Checklist & Record Learner’s ID: ______________________ Learner’sName: ___________________________________ Elements / Performance Criteria C/NYC Comments Describe and rank marketing opportunities on their viability, and likely contribution to the business Identify and document changes needed to current operations to take advantage of viable marketing opportunities Ensure organisational changes to service an increased or different customer base including provision for continued quality of service to existing customers