Reference no: EM132482163
Question - Wingate Company, a wholesale distributor of DVDs, has been experiencing losses for some time, as shown by its most recent monthly statement of profit or loss below:
Sales £1,000,000
Less variable expense £390,000
Contribution margin £610,000
Less fixed expenses £625,000
Operating profit (loss) £(15,000)
In an effort to isolate the problem, the president has asked for a statement of profit or loss segmented by division. Accordingly, the Accounting Department has developed the following information:
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East
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Central
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West
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Sales
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£250,000
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£400,000
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£350,000
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Variable expenses as a percentage of sales
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52%
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30%
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40%
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Traceable fixed expenses
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£160,000
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£200,000
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£175,000
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Required -
1. Draft a statement of profit or loss segmented by divisions, as desired by the president. Show both amount and percentage columns for the company as a whole and for each division.
2. As a result of a marketing study, the president believes that sales in the West Division could be increased by 20% if advertising in that division was increased by £15,000 each month. Would you recommend the increased advertising? Show computations.
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