Reference no: EM133216603

In response to Seneca World Traders Inc.'s call for qualified sales research project tenders, our corporation has decided to sell cars that run on CNG, alternative to the vehicles using non-renewable energy in the country of India.

We believe that ours is a timely and appropriate Canadian sales research project as the need of alternative fuels for running vehicles is found. The data shows that 66 percent of air pollution is caused by vehicles that run using petrol or diesel. This further results in major health related diseases (Source: Swachhindia). Moreover, it is also found that prices of petrol and diesel have been consistently increasing (Source: PRS India). And the sales of CNG-powered cars are increasing (Source: Autocar Professional). Hence it would be a great opportunity to sell our CNG cars in India. People can be appealed to use cleaner fuel for the environmental concern, and they can save money by getting CNG at lower rate than high priced gasoline.

Draft a sales manual by answering the following questions:

1. Introduction/ Executive Summary

2. description of product

3. Bridge Statement

4. Environmental Impact

5. Sales Strategy

6. Market Segmentation

7. Conclusion

8. Reference Links