Draft a proposal for a product extension

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Reference no: EM133199446 , Length: 4 pages.

Problem: Product Extension Paper

Product extension is the strategy of placing an established product's brand name on a new product that is in the same category. Small companies can deploy the practice in the same way that large firms have, in order to increase sales of a popular product by offering variations.

Select two of the following products and draft a proposal for a product extension and explain the reasoning behind your proposal:

1. Keen, hiking boots
2. Charmin, toilet paper
3. Post, Raisin Bran cereal
4. Pendleton, wool blankets
5. Chanel Coco, Mademoiselle Eau de Parfum (perfume)
6. Ford, Ranger pick-up.

Reference no: EM133199446

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