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Question 1. Using the deodorant product, List two features of the product and assess how they transform into benefits for you; determine consumer behavior towards your product as compared to their current behavior towards your competitor's product. Discuss how the product fits your lifestyle or psychographic.
Question 2: Based on Maslow's Hierarchy of Needs, what level of need will your ‘improved' product meet? Explain.
Question 3: Draft a mission statement for your product and set three (3) specific applicable marketing goals which you would like to meet in your marketing strategy.
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The primary objective of the paper is to demonstrate the two features of the deodorant product that provide effective benefit for both the company as well as for the consumers. The two features that should be present in the deodorant product are it is made fragrance-free and consists of botanicals and herbs items respectively. The presence of organic tems provides effective benefits in maintaining freshness and soothing activity in the skin. Besides, it will not create any harmful effects on the skin. Thus with the help of these features and benefits the product can easily attract the consumer and it can be fit properly in their lifestyle. By using Maslow's hierarchy of needs, the improved needs that should be incorporated in the good is also elaborated in the paper.
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