Draft a digital marketing strategy for Elena

Reference no: EM132411469 , Length: word count:800

ASSIGNMENT - DIGITAL MARKETING

Elena is a healthcare enterprise vendor targeting healthcare organisations in the United States with offerings in the space of Artificial Intelligence and Machine Learning- by offering SOLUTIONS in data integration and care management. Below are some vital details ABOUT its marketing strategy:

Below are some vital details ABOUT its marketing strategy:

Target Organisations:

- Healthcare Provider Organisations like ACOs, Health Systems, Integrated Delivery Networks, Physician GROUPS and Managed Service Organisations managing at least 100,000 lives

- Healthcare Payers (Health Plans)

Geography: United States

INDUSTRY: Healthcare

Roles: C-SUITE INCLUDING CEO, CFO, Chief Medical Officer (CMO), CIO/CTO, VPs &

Director of Clinical Strategy/ Pop Health

- Pricing Strategy: Offerings are charged Per User Per Month with targeted average ticket size of $300,000 per organisation/

The CURRENT digital marketing initiatives and the scale of operations are as UNDER:

CHANNEL	FREQ	CURRENT OUTPUT
Webinars	1 per month	500 + Attendees per webinar
Email Marketing	8 per month	500 + SUBSCRIBERS
CUSTOMER Newsletters	1 per month	10 SUBSCRIBERS
Social Media Organic posts from brand spokespeople (95% of this is LinkedIn) They have 6 spokespeople profile	8 posts per month per profile	70+ avg. engagement per profile per month
Social Media Paid Campaigns	4 campaigns per month	10 SUBSCRIBERS per campaign
Search+ Display Ads (Google)	-	1000+ visitors per month
Website Pop Ups/Chat	Email Marketing	100+ SUBSCRIBERS per month
Blog SUBSCRIBERS on website	Email Marketing	100+ SUBSCRIBERS per month
Collateral Downloads from the website	-	200+ SUBSCRIBERS per month
Blog SUBSCRIBERS on website	-	Relevant: 10 per month

Overall website UNIQUE USERS (US only): 10K per month

Overall website sessions (US only): 15K per month

ASSUME any other statistics YOU WANT to.

Using the above information, draft a digital marketing strategy for Elena to achieve the following key objectives:

20% growth in INBOUND Demo Sign Ups MoM (month on month).

Increase social media engagement by 10% MoM.

Increase website SUBSCRIBERS by 20% MoM.

In addition to YOUR plan, please also INCLUDE the following in YOUR SUBMISSION:

- Key growth hacks

- Marketing channel mix

- BUDGET allocation

- ROI for every channel.

Note - Need to create a marketing plan keeping the goals in mind - 800 words including calculations.

Reference no: EM132411469

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