Draft a code of conduct for 7-eleven

Assignment Help Business Law and Ethics

Reference no: EM131469280

Part -1: Consumer Behaviour and Marketing Psychology

Overview: In this individual assignment, you will be given an opportunity to explore contemporary marketing issues related to consumer behaviour. You are required to create a 7 minute private YouTube video in which you must discuss and critically analyse one of the following options:

Option1: Your recent purchase of a product or a service based on the 5-step Consumer Decision Making Process.

Option 2: Your friend or a family member's recent purchase of a product or a service based on the 5-step Consumer Decision Making Process.

Your task is to record a narration of each of the steps of the Consumer Decision Making Process on video and provide the viewer with an in-depth critical analysis of how you, your friend, or family member have moved through each of the steps. In your analysis you will need to explain and demonstrate the steps along with your identification of any possible issues that occurred during this process. The findings presented in the video must be based on primary research and can be reinforced by analysis of relevant secondary data. Readings from Weeks 1-5 must also support your observations.

Your recording must incorporate theories and concepts related to consumer behaviour discussed in the topics from Weeks 1 to 5. More specifically:

1. Identify and analyse the need or want that led to the purchase of the product or service.

2. Conduct an internal and external information search.

3. Evaluate alternatives and narrow down the attributes of the product or service that satisfy the need or want.

4. Analyse available purchase methods.

5. Analyse post-purchase behaviour and satisfaction.

Part -2: Governance, Ethics and Sustainability

Assessment Description

You are required to read the following news articles:

1. Australia grows richer by exploiting foreign students. SMH. 19 August 2015

2. 7-Eleven store cops record penalty for exploitation of workers. SMH. 21 June 2016

3. 7-Eleven is the tip of the iceberg in worker exploitation. The Guardian. 12 May 2016

4. Exploitation of international students getting worse in Australia. SBS. 14 September 2016

5. Taken to the cleaners: International students underpaid, exploited. Background Briefing. 3 June 2016

You are also required to watch the Four Corners documentary 7-Eleven: The Price of Convenience

You must then draft a Code of Conduct for 7-Eleven that specifically addresses:

A. Discrimination

B. Exploitation

C. Corruption

D. Dishonest and Fraudulent Behaviour

E. Whistleblower Protections

F. Enforcement

Assignment file -

https://www.dropbox.com/s/orx2qxw9586zqlt/Governance-Ethics%20and%20Sustainability.zip?dl=0

Reference no: EM131469280

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Reviews

len1469280

4/21/2017 2:35:12 AM

Code of Conduct Code of Conduct does not Corruption is sufficiently Specific examples of A detailed explanation of the Corruption is comprehensively Corruption adequately explain the explained in the Code of corruption are included concept of corruption is explained and supported by concept of corruption. Conduct. Corruption is in the Code of Conduct provided for in the Code of directly relevant examples Code of Conduct fails to expressly prohibited but to support accurate Conduct supported by including corruption that expressly prohibit more information required to explanation. Express relevant examples impacts upon international corruption. clarify the forms of behavior prohibition of specifically including corrupt students and beyond. Such that amount to corruption. corruption included activity that impacts corruption is expressly making it clear that international students. Such prohibited by the Code of specific examples of corruption is expressly Conduct with cross reference behavior provided are prohibited by the Code of made to potential sanctions in in breach. Conduct. the Enforcement section.

len1469280

4/21/2017 2:34:57 AM

Code of Conduct Little to no discussion of Code of Conduct Exploitation is clearly Elaborate explanation of the Exploitation is thoroughly Exploitation the meaning of includes adequate outline explained in the Code of concept of exploitation is explained and supported by exploitation. No express of the concept of Conduct with specific provided for in the Code of multiple relevant examples prohibition of exploitation exploitation. Express examples included. Conduct and supported by including exploitation against in Code of Conduct. prohibition of exploitation Exploitation is expressly helpful examples specifically international students and more. is included but further prohibited and a direct including exploitation against The Code of Conduct expressly details are necessary to reference is made to international students. prohibits exploitation and refers better illustrate what examples provided as being in Exploitation is expressly to potential sanctions in the forms of exploitation will breach. prohibited by the Code of Enforcement section. not be tolerated in the Conduct. organization.

len1469280

4/21/2017 2:34:41 AM

Code of Conduct Discrimination Discrimination is sufficiently Specific examples of A detailed explanation of the Discrimination is explained in the Code of discrimination are concept of discrimination is comprehensively explained and Conduct. Discrimination is included in the Code of provided for in the Code of supported by directly relevant expressly prohibited but Conduct to support Conduct supported by examples including more information required to accurate explanation. relevant examples discrimination against clarify the forms of behavior Express prohibition of specifically including international students and that amount to discrimination included discrimination against beyond. Such discrimination is discrimination. making it clear that international students. Such expressly prohibited by the specific examples of discrimination is expressly Code of Conduct with cross behavior provided are prohibited by the Code of reference made to potential in breach. Conduct. sanctions in the Enforcement section.

len1469280

4/21/2017 2:33:43 AM

Video Format /20 marks Total Marks /100 o Your video includes a comprehensive selection of useful illustrative devices o Your presentation style is very engaging o Your video is one of high- level professionalism o You have expertly used your voice tone and projection to emphasise points, capturing and holding the audience’s interest and attention

len1469280

4/21/2017 2:33:17 AM

Critical Analysis Your analysis lacks depth, and You analyse basic market You sufficiently analyse and You thoroughly analyse and You critically analyse and expertly your interpretation is not specific information, and interpret market specific interpret market specific information interpret accurate and specific relevant your interpretation is not information market information always relevant /30 marks Research Your research lacks focus You have selected basic Your research is focused, drawn Your research is focused, Your research is extensive and because of an unsuitable primary and/or secondary from a reasonable selection of complemented by a quality selection focused, complemented by a choice of sources sources primary and secondary sources and range of primary and secondary quality selection and large range sources of primary and secondary sources /20 marks

len1469280

4/21/2017 2:32:52 AM

Knowledge and Your analysis identifies and Your analysis identifies and Your analysis sufficiently Your analysis significantly identifies You analysis comprehensively Application applies minimal or none of the applies some relevant identifies and applies relevant and applies relevant consumer identifies and applies relevant relevant consumer behaviour consumer behaviour theories consumer behaviour theories behaviour theories and concepts consumer behaviour theories and theories and concepts and concepts and concepts concepts /30 marks

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