Reference no: EM131282266
What is your favorite brand of sandwich cookie? If you are like most Americans, chances are it is Oreo. In fact, Oreos are so popular that many people think Oreo was the original sandwich cookie. But they are wrong. Sunshine first marketed its Hydrox sandwich cookie in 1908. Hydrox thrived until 1912, when Nabisco (now part of Kraft) launched Oreo.
With Nabisco's superior distribution and advertising, Hydrox was soon outmatched. By 1998, Hydrox sales totaled $16 million, while Oreo's revenues were at $374 million. Hydrox has been purchased by Keebler (subsequently purchased by Kellogg), whose elves are trying to give the cookie a major facelift. You are part of the Keebler team deciding what to do with the Hydrox brand.
Activities
Can you re-create Hydrox through a name change? What kind of brand name could compete with Oreo? (Most people unfamiliar with Hydrox think it is a cleaning product.) Develop five (5) possibilities for a new name. Pick the best out of five and give your reasoning.
How can you package your renewed sandwich cookie to make it more attractive on the shelf than Oreo? What about package size?
Draft a brief packaging plan for the new Hydrox (or whatever name you chose).
Can you modify the original formula to make something new and more competitive? Will a brand extension work here? Why or why not?
|
How the tools you have chosen might improved decision making
: Explain how the 3 tools you've chosen might support improved decision making, providing examples. You must include appropriate details/examples that relate to the use of the tools.
|
|
Facilitating strategy formulation
: Strategic planning involves a variety of intrapersonal and interpersonal skills, and each phase of the process may require different approaches in order to be successful. This Application Assignment asks you to consider what the most critical skil..
|
|
Four functions of management
: Based on what you have learned about the four functions of management and how they are interrelated, share a real world example of where you have seen these functions in action either successfully or unsuccessfully.
|
|
Analyze your employers or another companys risk tolerance
: Provide an analysis of your employer's or another company's risk tolerance and risk exposure. Include the impact this tolerance and exposure may have on potential outcomes.
|
|
Draft a brief packaging plan for the new hydrox
: How can you package your renewed sandwich cookie to make it more attractive on the shelf than Oreo? What about package size?Draft a brief packaging plan for the new Hydrox.
|
|
Integrated to generate a strategic management plan
: Weeks 3, 4 and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is part three of the three part Strategic Management Plan addressing strategy implementation, evaluation and control.
|
|
Trade off between incentive and insurance considerations
: Explain why there is a trade-off between incentive and insurance considerations in a principal-agent relationship between owner and manager with hidden effort.
|
|
Provide your view and just enough background detail
: Provide your view and just enough background detail to allow the reader to understand the problem and objectives. Refine and pose a reasonably complex problem definition along with a set of objectives.
|
|
Executive management retreat strategy meeting
: A couple of weekends later there is an executive management retreat strategy meeting. Stan and Mary give a quick presentation that relies heavily on the rough pie-in -the - sky potential sales number that Mary had essentially made up.
|