Double exploitation of consumers

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Commercial co-creation has been criticized by some researchers, suggesting the practice is a double exploitation of consumers. Discuss the meaning of this statement. Outline the advantages and limitations associated with commercial co-creation, using examples to explain the key points. ( Explain in detail)

Please Refer Book: Social Media Marketing: Theories and Applications

Book by Stephan Dahl

Chapter 2: Users and co-creation of Value.

Reference no: EM133313388

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