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What strategies did Amazon use to enter and dominate the voice-controlled technology market with the Amazon Echo? How does the Amazon Echo Plus differ from the original Echo and what market does it target? What are the potential implications of the data collection and storage capabilities of the Amazon Echo for user privacy? How does Google's smart speaker, Google Home, compare to the Amazon Echo in terms of functionality and market share? What role do you think smart speakers will play in the future of home technology and how do you think the market will evolve in the coming years? What is the market segmentation of the voice-controlled devices? How does Amazon differentiate its product from its competitors in terms of customer value? What kind of marketing management strategy does Amazon follow for the Amazon Echo and Echo Plus? How does Amazon use the data and learns from users' questions and commands? What are the different versions of Google Home and how do they differ in terms of functionality?
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