Dominant player in the online retail industry

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Within the space of just over 2 decades, Amazon.com has established itself as a dominant player in the online retail industry, a feat that it has accomplished all while faced with significant costs associated with transportation/ shipping of products from source to customers within reasonable time frames. Traditional brick-and-mortar retailers have been forced to acknowledge that Amazon and other online retailers will continue to claim market share away from them as time progresses. As a supply chain professional, position yourself within the transportation role of a traditional retail (brick-&-mortar) formulating strategy to compete.

Reference no: EM132226779

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