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Dominant market share that the ipod has insurmountable

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Apple's use of reverse razor-razorblade pricing on iTunes is a very interesting topic to explore. Discuss both the successes of the strategy as well as the potential risks. What would happen if a new technology was developed that surpassed the iPod. Would people be drawn away from the iPod or is the dominant market share that the iPod has insurmountable?

Reference no: EM132427126

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