Domestic strategy-transitional strategy or global strategy

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Reference no: EM13962053

Assume you are in charge of developing the strategy for a multinational company selling products in 50 different countries around the world. One of the issues you face is whether to employ a multi domestic strategy, transitional strategy, or global strategy for the following:

Mobile phones

Dry soup mixes and canned soups

Large home appliances such as washing machines

Apparel and footwear

Which strategy would you pursue and why?

Reference no: EM13962053

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