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Discuss how a small or medium-sized enterprise would analyse the decision-making to expand into another domestic markets by using the company as a context, and address the following elements:
1. Describe the issue as it relates to that company. Use specifics to provide the issue with a context.
2. Discuss the factors involved when making a decision.
3. Which decision-making model would be the most appropriate?
4. Which decision-making style would be a good fit for a given situation?
5. What are some mental shortcuts pitfalls to avoid?
6. Present a plan to address the issue.
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