Dog foods based on life-stage nutrition

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Reference no: EM132128305

1. For each of the following jobs, state whether you think the pay should emphasize base pay (wages/salaries) or incentive pay (bonuses, profit sharing and so on). Give a reason for each: Please no plagiarism

(i) an accountant at a manufacturing company

(ii) a salesperson for a software company

(iii) a chief executive officer

(iv) a physician in a health clinic

2. GUM Soft Picks were introduced as an alternative to flossing to reach and remove food and plaque between teeth. Because the product requires a difference technique, this company would most likely face a(n) __________ barrier with new users.

usage

risk

value

emotional

psychological

3. Ralston Purina offers super-premium dog foods based on “life-stage nutrition.” The repositioning strategy Ralston Purina is using here is called

market modification.

product extension.

rebranding.

trading up.

downsizing.

Reference no: EM132128305

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